Motorcycle manufacturer Royal Enfield has announced its entry into Argentina, the second biggest motorcycle market in Latin America. With Buenos Aires representing the largest motorcycling community in the country, Royal Enfield launched its first flagship store in the heart of Buenos Aires thereby commencing its full operation, including after sales, spares and service.
Royal Enfield has appointed Grupo Simpa as its official dealer-partner for Argentina and will look after all market development and support activities such as marketing and aftersales, for the brand in the country. As a part of its growth strategy and focused international thrust of leading and expanding the global mid-sized motorcycle market, Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store.
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